Managing Consumer Markets

Question: Explore the managing consumer markets. Answer: Activity 1: World Vision is characterized as an internationally acclaimed non-profit organization that specially focuses on supporting the children who are deprived of the basic human rights and are unable to live life to its fullest. The organization helps these children by collaborating and cooperating with the policy makers and people at both the regional level as well as the international level. The organization raises fund from its stakeholders and thereby uses the fund for the wellbeing of the children. The World Vision also uses certain marketing strategies for these fundraising activities (Samiee et al., 2015). An efficient and effective marketing strategy is essential for any nonprofit organization for the fundraising activities and dealing with the local government. A proper marketing strategy will also help the organization to increase its popularity. World Vision has achieved its acclamation by implementing well-structured marketing strategy. This also helps an organization to attrac t and employ the appropriate people in the appropriate position. From the various previous reports of the organization it is quite evident that it implements marketing strategies. Billabong website provides a broader overview and information framework about the surfing, skiing and skating industries, however, there is a lack of information about the products of Billabong. This may have a twofold aspect, the customers who are willing to buy only the products of Billabong will be faced with difficulties as there are not much information posted on the website about these products. On the other hand, the customers who are willing to participate in the adventure sports activities such as, skating, skiing and surfing will always find the website to be useful. These people will always be willing to buy equipment and merchandise for these activities. Hence, it can be said that Billabong is using a specific technique for addressing its target market. It may be the case that it only targets those people who are actively in the activities of adventure sports. This ensures they will definitely get a steady flow of customers in search of their products as these adventure s ports takes place almost in all the seasons in the year (Giacalone Rosenfeld, 2013). However, the company could have also designed its website in an effective manner that would help the organization to cater the needs of other people who are only interested in the products of Billabong. This will in turn increase the entire customer base of the organization and thereby help it to raise revenue. Activity 2: In order to review the latest news of the company we are aware of the facts that, Nestle has announced drastic news that states that the Australian parents are not well aware about teaching their kids about healthy eating. A majority of parents in Australia think that they are well known about the providing balanced food to their children. However, a study conducted by Nestle revealed that the understanding of these parents is not enough. Very recently on 20th June 2016, Nestle Australia warmly welcomed the decision stating that additional funding will be provided to the Role Models and the Leader Girls Academy program will be extended up to secondary level. Nestle has also observed the exceptionally brilliant outcome that are responsible for changing the lives of the indigenous girls as they were provided the necessary supports for completing their education. Moreover, Nestle Australia has also arranged a discussion session with the civil society organizations and governments of the other countries regarding the present situation in Australia. It decided to invest in the Africa for the purpose of sustainable development. These campaigns of the company are generally aimed at the parents who are in the process of upbringing their children. The company mainly produces baby foods and other instant foods there are other products as well. These promotional and campaigning activities will definitely attract the attention of the target market of the company. Moreover, the company is also within an activity of aggressive advertising, these advertising activities of the company will also help it to attract a significantly large number of potential customers (Priem et al., 2013). As the company has not limited its production in the baby food and instant food it is also in the production of some medicinal products. The production of these medicinal products such as health drink is also widening the range of market which the company is trying tom target. Therefore it can be said that the targeting strategy of the company is well-efficient and will definitely succeed. This is because the company is appropriately targeting the parents by campaigning and other promotional activities and on the other hand for the other products the adults in the markets is addressed by active advertising (Mller Parvinen, 2015). Moreover, the company also has marketing and sales employees who are rigorously studying the market situation and reconstructing their strategies for catering the needs of the customers effectively. Reference List: Giacalone, R. A., Rosenfeld, P. (2013).Impression management in the organization. Psychology Press. Mller, K., Parvinen, P. (2015). An impact-oriented implementation approach in business marketing research: Introduction to the Special Issue on Implementing Strategies and Theories of B2B Marketing and Sales Management.Industrial Marketing Management,45, 3-11. Priem, R. L., Butler, J. E., Li, S. (2013). Toward reimagining strategy research: retrospection and prospection on the 2011 AMR decade award article.Academy of Management Review,38(4), 471-489. Samiee, S., Chabowski, B. R., Hult, G. T. M. (2015). International Relationship Marketing: Intellectual Foundations and Avenues for Further Research.Journal of International Marketing,23(4), 1-21.